One of the most exciting launches in our 10 years of throwing high profile parties and events had to be the jaw dropping choreography and aerial catwalk that launched luxury shapewear label Grace & Wilde this week.

Art director Jade Davies matched the brief beautifully with a dazzling array of models from size 10 to 16 – suspending them from the ceiling with silks to show just how strong, versatile and stunning luxury shapewear can be.

Every woman at the party, of every age, shape and size loved the brand.

Guests included one of the most famous and respected fashion directors in media, Hilary Alexander, stylist to the stars Arabella Boyce and long-standing style icon, the actress Camilla Rutherford – who was wearing Grace & Wilde under her Prada and The Broken Hearts DJs modelling identical playsuits with Grace & Wilde waist cinchers.

Watch this video to see what media influencers from Andrea Thompson, features director of Marie Claire, to TV presenter Pips Taylor are saying about the brand.

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The occassion is the inaugural Red’s Hot Women Awards in association with euphoria Calvin Klein. And who are we here with? None other than Sarah Brown, the wife of PM Gordon Brown, Jools Oliver, Jo Whiley, Camilla Rutherford, Joanna Page, Faye Ripley and some truly impressive female entrepreneurs. The women we admire the most, from Natalie Massenet, the founder of Net-a-Porter, to Carrie Longton and Justine Roberts who created the hugely succesful Mumsnet are at Altitude 360, picking up a very lovely Red’s Hot Women plaque. Ethical businesses, city success and international achievements were all recognised and we lined up some brilliant press guests, from the Daily Telegraph and the Daily Mail to Closer Magazine, the Sunday Mirror, the Evening Standard and The Independent to witness their success.

Already, coverage has been secured in all of those titles, plus the Daily Express and The London Lite, with the Sundays and the showbiz magazines lined up for the weekend and Tuesday.

We wonder if we can enter in the media category next year? Having said that, this year’s winner, Katherine Viner of The Guardian, would be very hard to beat!

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