When we had the idea to create the largest jubilee tribute – using a photo from the silver jubilee – we knew we were going to cause excitement.

Through our media relationships, we explained the site is being developed into luxury offices and a Tom Dixon designed hotel. Getting the story out there to accompany the picture took weeks of outreach and live social media updates.

All of this was done by a team of four hard-working PR people, turned around in six weeks from concept to completion.

To Miki, Harriet, Zoe and Katie we say WELL DONE!!!!!

As for our fellow finalists…last year, PR Week raised the question that PR could be losing its creativity, with a lack of big ideas entered in 2012. This year, the shortlisted campaigns, including Unity’s Schwopping, Weber Shandwick’s Energy of the Nation and Hill & Knowlton’s David Beckham Photo Booth are examples of incredible PR that really got people talking.

We are so proud to have won.

And we are particularly proud to have been shortlisted among agencies we admire for campaigns that show what great PR brains really can do.

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