Golden Goose » samsung breast cancer viral https://www.goldengoosecommunications.co.uk Tue, 29 Jun 2021 09:47:53 +0000 en-US hourly 1 https://wordpress.org/?v=4.0.38 A picture speaks a thousand words https://www.goldengoosecommunications.co.uk/a-picture-speaks-a-thousand-words/ https://www.goldengoosecommunications.co.uk/a-picture-speaks-a-thousand-words/#comments Fri, 14 Jan 2011 16:04:00 +0000 http://www.goldengoosepr.com/new-site/a-picture-speaks-a-thousand-words/ In September 2010, Samsung Electronics Europe invited people all over Europe to take part in ‘Everyone Is Art’. This was an invitation to feature in the first giant collaborative artwork to raise awareness of women and men affected by breast cancer. Over 1,096 people donated photos which were used as a medium to recreate Botticelli’s […]

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In September 2010, Samsung Electronics Europe invited people all over Europe to take part in ‘Everyone Is Art’.

This was an invitation to feature in the first giant collaborative artwork to raise awareness of women and men affected by breast cancer. Over 1,096 people donated photos which were used as a medium to recreate Botticelli’s ‘Birth Of Venus’.

The campaign generated 163 pieces of print, online and broadcast coverage reaching over 376 million people in the UK and Europe. The icing on the cake came in the form of a giant cheque for $1.5m presented by Samsung to 25 European breast cancer charities.

The folk at PRmoment.com caught wind of our campaign and have just featured it on the site! You can read all about it here.

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]]> https://www.goldengoosecommunications.co.uk/a-picture-speaks-a-thousand-words/feed/ 0 Getting everybody doing it https://www.goldengoosecommunications.co.uk/getting-everybody-doing-it/ https://www.goldengoosecommunications.co.uk/getting-everybody-doing-it/#comments Wed, 23 Sep 2009 12:52:00 +0000 http://www.goldengoosepr.com/new-site/getting-everybody-doing-it/ For the second year in a row, Golden Goose PR is delighted to be working with Samsung on its pan-European breast cancer initiative. This year, the campaign is called ‘Everybody’s Doing It’ - an online campaign and viral featuring eight inspiring women whose lives have been affected by breast cancer. The behind-the-scenes video which reveals […]

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]]> For the second year in a row, Golden Goose PR is delighted to be working with Samsung on its pan-European breast cancer initiative. This year, the campaign is called ‘Everybody’s Doing It’ - an online campaign and viral featuring eight inspiring women whose lives have been affected by breast cancer. The behind-the-scenes video which reveals the stories of these women is incredibly moving and we wanted to share it with you:
To watch the viral and spread the word to get women checking and being breast aware, visit www.morethantalk.eu. All of our activity is leading towards Samsung’s European Breast Cancer Awareness Day on the 15th of October 2009. On this date, Golden Goose PR and Samsung will be joining forces to create a magical pop-up garden at London’s Westfield shopping centre, with an invitation-only high tea with guests including the stars of the viral and many well known women who champion this cause. Through our PR activity and the spread of the viral, Samsung is hoping to reach over 400,000 women across Europe – more than the number who are diagnosed with breast cancer each year. For further information please contact Felicity@goldengoosepr.com.

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