We did! So we suggested that our client Woolworths.co.uk should create the world’s largest ever pass the parcel for this year’s Christmas campaign.

We’ve teamed up with creative solutions agency Anthem who are making our enormous gift, stuffing it with the top toys of Christmas (all available on Woolworths.co.uk, naturally!) and wrapping it in reams of festive paper.

If you’re reading this and you want to be part of Woolies’ Record Breaking Pass the Parcel Christmas Adventure then visit Woolworths.co.uk/passtheparcel before the 15th of November and tell Stan and Ollie Snow, Woolies’ loveable snowmen, why the giant parcel should visit your home town.

10 towns and cities will be visited in total, with families in every location invited to peel off one giant layer of the record breaking gift and take away goodies ranging from Jet Pack Buzz Lightyears and Zhu Zhu hamsters to Pumpaloons and Fur Real pets.

Stan and Ollie and our road team of Woolies Christmas helpers will be setting off on their trip on Thursday the 25th of November.

Watch this space to hear how this exciting Christmas story will (quite
literally) unfold!

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This money-can’t-buy piece of purse candy was dreamt up by Golden Goose PR for client Woolworths.co.uk. It entitles holders to a free fix of the famous Pic n’ Mix, whenever and wherever they get the urge.

Dizzee Rascal, Fearne Cotton, Chris Moyles were also amongst the first to put the card to good use. The geese were particularly excited when Aston from JLS called to find out what sugary delights he could get his hands on.

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Pic n’ Mix now includes the Diet Cola Bottle

Liverpool, England, Thursday 1st April, 2010. Woolworths.co.uk has today launched the world’s first ever calorie negative sweet – the Diet Cola Bottle. The sweet, part of its Pic n’ Mix range, burns more calories when eating and digesting than the sweet actually contains.

Matthew Jacques, Head of brand at Woolworths.co.uk, says “The Diet Cola Bottle looks almost identical and tastes equally as good as the original cola bottle, but without the calories.”

Woolworths.co.uk has worked closely with health and nutritional expert Prof. A.Prilfoolius to develop the Diet Cola Bottle. The slimming sweet contains seven calories, 50 per cent less than the original.

Energy expended on chewing and digestion uses nine calories* meaning each sweet effectively contains minus two calories per bottle. Eating 100g of Diet Cola Bottles can clock up minus 140 calories. The negative calorie content makes the Diet Cola Bottle a great choice for slimmers and is a bold move by Woolworths.co.uk.

Matthew Jacques adds, “Woolworths has long been the king of Pic n’ Mix and we wanted to make sure that people who have loved it for years now have a greater choice, especially if they’re worried about their waistline.”

Other foods containing minus calories include celery, tomatoes and raw broccoli. *calories burned are based on the average 10st adult.

The science bit:
1 calorie = 4.184 joule
1 negative calorie = -4.184 joules
Commonly Calories refer to kilocalories.
1 kilocalorie (kcal) = 4.184 kilojoules (kJ)
Negative calorie foods are foods that use more calories to digest than the calories food actually contains!

How it works?

All foods have a nutrient (carbohydrate, fat, protein), caloric (calories), vitamin and mineral content. Vitamins stimulate living tissues to produce enzymes that breakdown the caloric nutrients of that food. Foods with negative calorie contain sufficient vitamins and minerals to produce enzymes in sufficient quantities to break down not only its own calories, but also burn additional calories to aid the body’s digestion as well. This is called “negative calorie effect”.

Click to see coverage in the Mirror

Click to see coverage in The Telegraph

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Download the app here: http://itunes.apple.com/gb/app/id360708707?mt=8

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Whereas most bands prefer a large Jack Daniels and coke, the Nation’s favourite blonde pop sensation asked for fizzy cola bottles to share with roadies and fans during the first gig at the Liverpool Echo Arena.

The big haired duo are not as demanding as some celebrities. Mariah Carey is rumoured to have asked for puppies and kittens on her rider whereas Lady Gaga prefers a plate of chilled cheese. Brie on ice anyone?

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On Monday, they were lucky enough to be invited to the O.K! Magazine Christmas party at the Soho Sanctum, by none other than Mark Moody himself. Mr Moody arranged for all the Woolies’ gifts that Stan and Ollie brought to be given to The Dream Factory, a charity for children with severe disabilities and terminal illnesses.

While they were at the party, Stan and Ollie got to mingle with Peter Andre, Sinitta and Chantelle Houghton, all of whom requested autographs, naturally!

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Further to appealing for men and women turning 100 in November to come forward and share their celebrations with the Woolworths brand, eight families got in touch with us. Ishbel, Winnie, Isabella, Leonora, John and Rene were a few of them who sent photos and said they would love to have their party thrown by Woolworths.co.uk.

Each received bags of pick n’ mix for every guest, plus a personalised birthday cake complete with their own photo iced on, as well as party paraphernalia so all their friends and loved ones could have a good time.

All of them shared their memories of the past century with us. From buying their first dolls at the local Woolworths stores, to losing loved ones in the war.

It was a wonderful experience to speak to these special 100 year olds and help them celebrate, thanks to Woolworths.co.uk.

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