As if Rupert didn’t have enough on his plate escorting 10 of the hottest women in town about London (job of the week: managing THE ROAR’s media tour of the capital – the cheerleaders for the Jacksonville Jaguars NFL team), he found time to visit the devoted masses in the queue for the latest iPhone 5, bringing them chilled cans of Alibi health drink to revitalise them during their epic wait.
With 19 vitamins and minerals in every can, including natural immunity defence ingredient Wellmune Beta Glucan, the queue perked up so much, tweeting pictures and thank yous as they passed the time, that they were soon targeted by even more PR agencies following our lead.