August 24, 2009

A NuBeginning for two boost-needing geese

Following a busy week securing some weighty pieces of coverage for our client, Access Self Storage (our Sunday Times piece led to coverage opportunities on Channel 5, ITV London and also in the Daily Mail), we decided it was time for a re-energising retreat. Two of the geese from the Access team were the lucky ones to be sent on a restorative adventure. Our mission: to get up close and personal with the newest addition to the Golden Goose PR health and fitness division, NuBeginnings.

A 5am start and 250 mile drive later, Laura Hind and Remy Le Fevre arrived at a 19th century Victorian mansion, set in beautiful Devonshire countryside and home to Nubeginnings; the detox, weight loss and wellbeing retreat that prides itself on changing the lives and bodies of its guests.

Created by expert mind mentor, Victoria Wills, Remy and Laura were in for a two day detox complete with extremely nutritious, organic, Devonshire home-reared meals; yoga, Pilates, hawk walks, hikes, circuit training, boxercise, hypnotherapy, NLP, deep tissue massage and a series of educational lectures – from the benefits of essential oils to designing your own fitness programme. A challenging affair to say the least, made easier in the encompassing rural scenery, complete with luxurious accommodation and chemical-free spa treats that the UK’s first boutique boot camp has to offer.

The experience was found to be uplifting and extremely enjoyable…if not a little exhausting. The exercise regime was intense – as you’d expect from the retreat that averages a weight loss of 8-10lbs from its guests. The fresh, organic food was tasty and purifying and the beds were divine; not even a blackberry could wake the geese from their slumber on this occasion.

On returning to the big smoke, Remy and Laura were euphoric and slim – if not a little aching – and raving about their experience to all their press contacts, with prospective press visits gained from The Press Association, Sunday Times Style, Now, The London Magazine, Greenmystyle, Psychologies, and Country Life. GGPR has also secured future coverage in Health and fitness, Reveal, Stylebible, reFRESH and the Times online.

This was an extremely promising start to one of our newest accouns…and on a personal level a much needed boost of minds, bodies and spirits that we couldn’t recommend enough.

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