October 25, 2009

Painting the Westfield Pink with Samsung

We’ve barely had a moment to blog since the 15th of October, when Golden Goose PR supported Samsung at its very first European Breast Cancer Awareness Day.
The day was a celebration of 10 months of fund and awareness raising by Samsung Electronics for European breast cancer charities – with a total of $2m being presented to a host of European Breast Cancer organisations by Samsung Electronics Europe president and CEO, Mr S H Shin.

To create a magical setting for the occasion, Golden Goose PR worked with Inca productions who made all of our visions a reality. The idea we had hatched with the Samsung team in April was to throw a garden themed afternoon tea; with trees, birdsong and pink pledge ribbons tied round tall branches. Inca made all of this happen in a truly wonderful way and through their relationship with the Westfield London, we found the perfect venue – not only for the celebrity and media high tea, but for a Samsung Pink Ribbon Pop-Up to open to the public for three days after the event.

When the day came round, it felt a bit like a wedding. We’d poured over every detail of media, celebrity, PR and event planning. Pre-event pieces appeared that morning in the Daily Telegraph and the Evening Standard, featuring images of Katherine Jenkins, who was singing at the party and Maria Cesay, one of the eight British women who star in Samsung’s breast cancer awareness campaign called ‘Everybody’s Doing It’. Everybody was buzzing with excitement and anticipation and our phones hadn’t stopped ringing with agents asking to add last minute attendees.

As the event started, we were delighted to be able to welcome many high profile breast cancer charity supporters; including Beverley Knight, Jamelia, Camilla Rutherford, Tina Hobley, Olivia Grant, Vanessa Feltz and Caroline Monk. Sky tv presenter Caroline Feraday pledged her time for free to host the high tea and Tina, Camilla and Jamelia came with their young daughters. The atmosphere of giving and sharing at the occassion was like no other.

Backstage, the buzz was just as brilliant as the event itself. Multi media entertainment whizzes t5m were on site to interview our guests about their support of breast cancer initiatives, as was major terrestrial broadcaster, ITV. James and Antonio from JAB captured the most exciting party pics and the ever lovely Richard Young came along to give his support and to shoot the stars.

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